Search Engine Optimization
Every day, millions of people use search engines such as
google, yahoo and bing to find products or services. 90% of
those people will click links on the first page of the
search results. Is your site on the first page? Are your
competitors?
That’s why we’re here: to get you to the first page so you
can experience a flood of new – buying – visitors to your
site. Our search engine optimization services are based on
years of research and experience, and we continue to improve
our techniques and tools to stay ahead of the game. Our team
of SEO experts will position your site where it can generate
the kind of traffic that will convert to the paying
customers you crave. Our SEO strategies are based on:
Keyword Research:
Our search engine optimization services start with
identifying the keywords your visitors use when searching
for your products or services online. It is a crucial step
of the optimization process. You have to reach the right
audience to generate a large amount of traffic. We can help
you choose the best keywords based on search frequency and
relevance to your website. Carefully targeting your campaign
from the start will lead to greater success down the road.
Competitive Analysis:
The Internet is an extremely competitive marketplace. There
are new companies popping up every day trying to reach your
potential customers. Analyzing your competition’s online
strengths and weaknesses can reveal opportunities for you.
Our profession SEO team will take an in-depth look at the
competitive marketplace for your chosen keywords and help
you determine the best strategies to reach the top and stay
there.
Website optimization Services and Content
Development/Copywriting:
A winning content strategy is extremely important to online
success. Search engines index new and unique content, which
means there is a lot of SEO value to optimize your sites
content. However, the final product needs to be more than
just content for search engines. Good copywriting will not
only help to increase your rankings, but assists in
converting site visitors to recurring customers. Our writers
produce professional, unique and creative content that
delivers a clear and optimized marketing message to both
search engines and website visitors.
Local Search Optimization:
Search engines typically include a location identifer on a
keyword and is used by customers seeking a business or
product in their area. When these types of searches are
performed, the search engines will often pull a geographic
map of local business listings with important contact and
directional information. i2net.com will help you optimize
your local business listings for these geographically
focused searches. Local search advertising specifically
targets local consumers ready to buy a certain product or
service and bring them right to your shop door. A higher
percentage of these customers will purchase once they’ve
found the locations where they can do business near them.
Mobile SEO:
iphones, Blackberrys, Evo’s and now the Google smart phone
are capable of browsing the web at lightning fast speed.
With this ability to talk and surf, mobile search engine
usage is increasing in popularity. Optimizing for mobile SEO
solicits a unique strategy that facilitates quick and easy
viewing of the most important information about your
business and what you have to offer.
Shopping Search:
We will help you target users who go online to compare
products from different retailers, or search for an online
store or product by category. By ranking well in these
searches, your customers can find and buy your products with
fewer clicks and increase your vistitor to customer conversion rate.
Web Marketing Analytics:
Search marketing campaigns should be by closely and
regularly analyzed. i2net.com will set up analytics
reporting on your site and then offer professional
recommendations on how to take advantage of the data. We
examine all the relevant data related to your sites visitors
to determine what keywords and search engines are driving
the most traffic and what changes need to be made to your
site to increase relevant traffic and conversions.
Reporting/KPIs:
At i2net.com, we believe in being completely accountable to
our clients. We provide a detailed account of your website’s
key performance indicators so you can easily see the
improvements made from our efforts online 24/7.
